Inframation
A global advertising campaign that was designed to adapt to different regions
Inframation is a highly successful news service aimed at keeping the infrastructure investment community abreast of the pipeline of deals coming to market and the procurement of projects. This advertising campaign was targeting specific regions to improve the visibility of Inframation and gain traction / market share with trials and new subscribers.
The campaign was shown across a range of media types adapting to each locations requirements to gain maximum exposure
Images had to be carefully selected to ensure they fitted perfectly within the Inframation logo mark, making them easy to identify the location
An increase of 414 new visitors to the website was seen during the campaign, with 11 converted to paying subscribers generating £121,000 in revenue