geo (Green Energy Options)
A full brand audit was needed to ensure the brand could carry forward the new company strategy. It looked at every touchpoint the brand is seen.
It included internal and external interviews of the brand to gain further insights. This was compiled into a short paper that gave recommendations based on the evidence gathered.
It was concluded the brand needed a complete refresh but at this stage a rebrand was not necessary. The refresh included logo, iconography, imagery, website, social media, office branding and powerpoint templates. This was naturally complemented with new brand guidelines.
The website was built using Wordpress. This enables updates to be implemented quickly with little to no coding knowledge required.
A set of 210 new icons were created across 3 versions.These are: digital use such as website, powerpoint presentations and brochures. Product display which is constrained by resolution and colour usage and the app which needs to ensure the icons work in a smaller size.
geo is present on Twitter, LinkedIn, YouTube and Facebook. All social media presence was updated to reflect the new strategy and branding.
